Fourth Step: Engage Your Store Management Team
A retail store is similar to a small kingdom where the manger has ultimate power of their realm. Every one of your in-store merchandising programs needs their blessing for proper placement or installation in their domain.
They can choose to be a positive advocate or a negative impediment to the in-store execution of your program.
Most store managers are cooperative and will help as much as possible. The key is engaging them early in the process and prior to the installation of your merchandising materials. This promotes good will and allows them to have some input into the execution of the program once it’s in the field. They know the minute details of their store and can provide insights that will make 100% compliance attainable.
It is not difficult to engage store management and turn them into advocates of your program. It only requires a little time to build rapport and trust that can make the execution process flow smoothly. It is essential that these communication techniques be integrated into the execution planning process.At DisplayMax, we use the following techniques to engage store management:
- Meet the Managers During a Store Site Survey
- Include Them On Conference Calls
- Allow Them to Share Their Ideas
- Communicate Via Phone and Email
- Perform a Pre-call prior to Arriving at Store
- Greet Them Before Executing Work
- Perform a Walk Through Once Completed
- Ask for Rep Evaluation
- Secure a Sign Off at End of Work Completion
The fifth step in the merchandising execution process is where the rubber hits the road and our teams hit the store and execute your vision.
Let DisplayMax Help You Reach for 100% in Merchandising Compliance
When it comes down to it, merchandising success is all about well planned executions. When you contact us to discuss your project be prepared to uncover your "Merchandising Choke Points." These are the factors and situations that have the potential to blindside you once you have launched your program and quickly errode your compliance rate.